People often use the words “strategy” and “tactics” interchangeably, but they are two different tools for business. For me, strategy is the “what,” and tactics refers to the “how.”
For example, your business might decide on a strategy of increasing sales of its low-margin products whereas tactics could include selling those products in big box stores instead of boutiques, changing the packaging or selling it online.
As a strategic adviser, my primary goal is to help your company plan specific strategies to fix problems or create opportunities. The plan will include deploying tactics to do so, but the as an adviser, my main goal is to make sure your company starts out on the right path, identifying realistic problems and pursuing attainable opportunities.
It is always better to talk and see how we can help.
So give Sean a call on 07584 088082.
Or fill in the contact form below or simply email Sean.